The World of Sport

Helping Rightsholders
grow their reach

IMG ARENA are focused on fan-first engagement through the delivery of digital content and product innovations that fuel the emotions and excitement unique to world-class sport.

Explore our story

0 Million unique views

0 Million data points

0 Billion minutes watched

0 Thousand events covered

It started
with data

Since our launch in 2012, we have leveraged our rights expertise to pioneer the mainstream introduction of official data rights. We paved the way for a new revenue stream for our Rightsholder clients, whilst at the same time delivering greater value to the sports betting industry. We have gone on to expand our Sports Betting product suite with the addition of Event Centres and official Virtual Sports products.

Ground-breaking
content
creation

At the same time, we have strengthened our relationship with Rightsholders via the launch of our Sports Services vertical. This pillar of our business has its roots in tennis and golf, where our ground-breaking data collection has enabled fans to enjoy real-time, shot-by-shot data and a comprehensive range of next-generation markets. This pillar of the business has grown significantly since our acquisition of FlightScope Services in 2021.

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Next-generation
sports entertainment

We are entering the data age of sport, where the eco-system for the modern sports fan is ‘always on’; and through GIFs, memes, clips and highlights has evolved to be truly 24/7. Data is brought to life across IMG ARENA’s immersive front-end solutions and used to create insightful and meaningful metrics via IMG ARENA’s Sports Media and Sports Performance verticals.

Together our pillars combine to create a fan-first solution for the world of sport.

Professional tennis player in stadium after serving the ball

Designed to give sport the edge. Find out more

Putting the sport in sports betting. Find out more

Basketball player attempting to block opposition from scoring

Next-generation sports entertainment. Find out more

Elevate sporting performance. Find out more

IMG ARENA IN THE NEWS

In-Play Golf Wagering Has Endless Possibilities, But Overwhelming Fans and Bettors Concerns PGA Tour

Jon Rahm can’t escape the digital gaze of ShotLink. Nor can any of his fellow PGA Tour competitors. On the tee. In the rough. The unblinking digital eyes are always watching. And taking notes. With each shot during a tournament week, sensors record 23 data points that are collated by IMG ARENA.

17 March 2023

Human Oddsmakers Still Have a Job (For Now) as Artificial Intelligence Ascends

The fallibility of human athletes keeps human oddsmakers employed in yet another business where artificial intelligence is ascendant.

30 December 2022

IMG ARENA: growing rights holders’ reach in the data age of sport

It has been an eventful year for IMG Arena, one which has seen the sports content and fan engagement provider clinch a series of partnerships with major players in global sports.