a valuable retention tool
The Instant Virtual suite provides a platform for operators to engage players for longer and has proven itself to be a valuable engagement and retention tool. The Instant Virtual suite gives the player the ability to skip scenes and results, to speed up and personalise their experience further. This kind of personalisation is invaluable for immersing and engaging consumers as players now expect that level of service not only in betting but across all industries.
The Instant Virtual suite also plays a key role in the acquisition of new players providing an instant engagement tool to attract customers, delivering a faster more engaging tool for conversion to real money play.
The growth of instant football
Instant Football was launched in January 2019, and since then has become the most popular game across the IMG ARENA virtual suite. The game has grown at an average of 23% per month, showing remarkable consistency in its upward trajectory.
Both the number of bets and amount wagered have shown similar levels of growth, highlighting its power as both an acquisition and retention tool.
Instant Football became the number one game within the IMG ARENA Virtuals portfolio in January 2020 underlining the strength of this game and the value it adds to an operator’s portfolio.