IMG ARENA live streams for EuroLeague basketball have seen a 31% increase in total views between the 2017/18 and 2018/19 seasons. This season's total views, surpassed last season's total in December, with viewing numbers already up 29%.
As GGR for basketball continues to grow, it is clear the demand for live streaming will also continue to grow. Live streaming creates the ultimate betting experience for players and is now a necessity for bettors rather than a luxury, when it comes to user experience. Live streams drive in-play and pre-match betting interest and can give sports leagues around the world views and exposure that would not normally be seen without live streams.
The growth in mobile streaming also highlights an industry trend away from the conventional desktop viewing to a consumer who is now always on the go and always looking for the immersive and exciting experience that live streaming can bring. Mobile offers this around the clock and the switch from around 50% in 2017/18 to nearly 80% now is testimony to a changing style of consumption that can be seen across a wide array of sports.