Consumption and Interaction with the Beautiful Game
The eco-system for the modern football fan is always-on; and through GIFS, memes, clips and highlights has evolved to be truly 24/7. Fans show no sign of football fatigue, and in a highly-saturated football landscape, stats around players and games have managed to become social currency, and a way to prove your knowledge of - and dedication to - the beautiful game.
Football fans and social media
This is a generation for whom socialising in digital spaces is a more comfortable experience than interacting in person. Digital and social channels provide a platform for a shared viewing experience. A typical match day for the Modern Football Fan revolves around streaming or watching the game, with constant checking of social feeds to find memes and relevant info to share in their WhatsApp group chats with friends.