GREENHOUSE

INNOVATION

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Driven to innovate

An innovation programme fuelled by business challenges

Greenhouse logo

The IMG ARENA Greenhouse is an innovation programme like no other. Exclusively developed in partnership with some of the digital industry’s brightest minds, the IMG ARENA Greenhouse uses a unique and flexible format designed to connect the business with ideas, products and technology focused on evolving and inspiring how fans engage with sport across the betting and media sectors.

IMG ARENA offer exceptional entrepreneurs, start-ups, and scale-ups access to our official content and suite of products, expert advice, commercial opportunities. As well as exciting partnerships with some of the world’s most exciting sports leagues. Not to mention potential investment opportunities to ensure that great ideas can be scaled in a meaningful way.

If you are an early stage company, we run structured programmes designed to help you move to the next level of growth. For more mature organisations, we provide an opportunity to fast-track commercial partnerships with IMG ARENA, our rights-holders, partners and customers.

Golfer
Golfer

The IMG ARENA difference

  • At the heart of the business

    The IMG ARENA Greenhouse is an innovation engine fuelled by business and industry challenges. The programme is fully integrated into the heart of IMG ARENA and is uniquely set up to offer the smartest entrepreneurs high value commercial opportunities, potential for investment, and access to our expertise.

  • Size doesn't matter

    We co-innovate with budding entrepreneurs, start-ups, scale-ups, and our partners. Whether you are at the pre-seed or late funding stage, there is an innovation stream designed with your business maturity in mind. Through support from our mentors and partners, we will help you to validate your products, develop the best ways to market and create new commercial opportunities.

  • Innovation has no deadlines

    We work around the clock to discover, build, and integrate new technologies into the business. We urge entrepreneurs, engineers, start-ups and scaling businesses to get in touch at any stage of your business development.

Who should apply?

Whether you’re an engineer, entrepreneur, start-up or scaling business, you can apply to the IMG ARENA Greenhouse below. Helping fans to engage with sport is always our priority – your idea or technology needs to positively impact the way fans engage with their favourite sports within the betting and media sectors. Other than that we have no boundaries when it comes to submitting your big idea for consideration by our dynamic innovation team.

Some of the individuals and companies we are already partnered with range from front end data visualisation whizzes giving new meaning to our data, through to AI-powered scientists who are obsessed by exploring new ways of extracting value from the millions of hours of live streaming we provide to our customers. Would you like to join them? Get in touch now.

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Ice Hockey players

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Innovation

Innovation
An Interview with our Innovation Director Annie Krukowska

When we rebranded to IMG ARENA just over six months ago, our vision was clear - to evolve and inspire the way fans engage with...

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Innovation
Meet the Mentors

A lovely team photo of our IMG ARENA Greenhouse seed cohort on the top. Our group of innovators are a mix of technical founders and...

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Innovation
Staying Ahead of Industry Trends to Satisfy Fan Engagement

Sports engagement is continually developing to meet the needs & wants of its consumers. This means brands must stay ahead of...

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Working to protect the integrity of sport

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The Alliance is our membership programme for the leaders in the sports betting and gaming industry. Together we commit to the highest standards of practice and to respecting the integrity of the sports we all love.

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