Andy Murray’s return to the ATP Challenger Tour
|Total Views||96.4 Million||99.5 Million||161.1 Million|
|Unique Views||7.4 Million||7.44 Million||8.09 Million|
IMG ARENA – The ATP Challenger Tour streaming numbers
With over 10,000 events a year, the ATP Challenger Tour delivers significant fan engagement opportunities. IMG ARENA total and unique views have been on the rise and have taken a considerable leap forward over the year so far. 2019 has already seen a 62% increase in total views on 2018 and there still remains 50 events and over 2,000 matches to be played. The restructuring of the Challenger Tour has been instrumental in driving this engagement. The change of format to 47 singles matches, 15 doubles and just two qualifiers has lifted the standard of play and made it an incredibly attractive betting proposition for tennis fans around the world.
The around the world coverage of 10,000 matches, makes the Challenger Tour the ideal product for betting providers and fans. Mid-week matches, different time zones and the sheer quantity of games allows sportsbooks to add high quality tennis throughout the day and the year.
For Example the Nordic Naturals Challenger Event, California (05.08.19-11.08.19) gave huge opportunity for tennis and in-play bettors
- Points - 6,390
- Games - 1,015
- Sets - 102
- Aces - 507
These kind of numbers happen across the tour, up to four times a week. Bettors in turn have responded positively at the restructured ATP Challenger Tour programme and are now taking in more and more of the action. The booming viewing figures are also no doubt a result of the improved quality on the Tour over the last few seasons. This year 43/81 Challenger Tour Winners have been ranked in the ATP Top 100 during their careers. This quality underlines the strength of the Tour, but also highlights the value of having a platform on which emerging players can earn themselves the right to play at the major tournaments too. 38 winners this season have never been ranked in the top 100 and are using the Challenger Tour as a platform to becoming a household name.
Last season, Kei Nishikori became just the third player in history to qualify for the Nitto ATP Tour Finals having won on the ATP Challenger Tour in the same season. The return of Sir Andy Murray, three-time Grand-Slam Champion and two-time Olympic Champion, again heralds a new dawn for the Challengers and again goes to highlight the pace and excellence with which the Challenger Tour is progressing.
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