ATP 1000s booming as Paris Masters Rounds off Another Season
The Paris Masters is the ninth and final ATP 1000 event of the season. With six winners from eight tournaments already, the ATP 1000s have once again highlighted the competitive state of men’s tennis.
The era of Federer, Nadal, Djokovic and Murray dominance appears to have subsided and more players are now getting their names on trophies! Between 2011 and 2016 those four players won an incredible 50 out of the 54 (93%) ATP 1000 events. In the last three years, they have won just 14 out of 26 (54%). This rise in competitiveness has resulted in increased engagement for IMG ARENA streams and views have increased substantially over the last year.
|2018 ATP 1000's||Total Views|
|Monte Carlo Masters||6.8M|
|2019 ATP 1000's||Total Views||% Increase on 2018|
|Monte Carlo Masters||12.8M||88%|
Total Views for ATP 1000s are up an average 114% per tournament on 2018 and unique viewers are also up an average 48% in that same period. Maiden winners this season such as Dominic Thiem, Fabio Fognini and Daniil Medvedev have all helped to drive further engagement as fans embrace and support new favourites. The volatility of results in these tournaments has also driven further interest from bettors around the world. The changeable results have allowed tennis fans to look for value in outright markets as well as in the plentiful in-play markets available. As the landscape at the summit of men’s tennis continues to change, we can expect to see more maiden winners attempting to stamp their authority at the top of the game.
Novak Djokovic heads the market in Paris and given recent results, he looks a short enough price at 7/4. Daniil Medvedev has now usurped Nadal and Federer for second in the betting and he is best priced 9/2 to win his third ATP 1000 event in a row. It is a testimony to the strength of the tournament that Fabio Fognini, Miami Open Champion, is best priced 150/1 to win his second title of the season. This is the final chance for the top players to get game time before the Nitto ATP Finals and it looks set to be a great ending to a fantastic season of ATP 1000s.
Significant year-on-year streaming increases with 54% boost in total views as mobile coverage dominatesRead More