news

11th August 2021

IMG ARENA Builds on Vision to be the 'Official Home of Golf Betting' with Addition of Ryder Cup to the Golf Event Centre

IMG ARENA has acquired the data distribution rights to the Ryder Cup.  

The biennial match play event will be part of IMG ARENA’s ever-growing Golf Event Centre, which already includes European Tour events, as well as the PGA Championship, also run by the PGA of America.   

The Ryder Cup features the United States versus Europe and will next take place at Whistling Straits, in Kohler, Wisconsin, from September 21-26, 2021. 

IMG ARENA will package and present the data from the Ryder Cup for sportsbook operators via the Golf Event Centre, working with the organisers and rights holders at the PGA of America and Ryder Cup Europe. The partnership will allow sports bettors to enjoy a comprehensive range of real-time, shot-by-shot data and markets, as well as interactive course visualisations. 

The purpose-built sports betting solution is an industry-first product that enables interactive in-play betting on the sport.  

Max Wright, SVP Commercial of IMG ARENA, said “As an iconic sporting showpiece, the addition of the Ryder Cup to the Golf Event Centre cements its status as a must-have product.   

“Sports bettors will be able to enjoy a totally new and unique experience at this year’s event, with a never-seen-before range of data and content to consume as they enjoy a magical three days of action. 

Seth Waugh, PGA of America CEO, said: “This experience allows fans to engage with our most unique flagship event – the Ryder Cup – in a way that they’ve never been able to before. This is an entirely new avenue to globally reach a world of people, beyond just dedicated golf fans, and importantly to continue the momentum of growing interest in the game from an increasingly diverse fan base.”  

Guy Kinnings, European Tour Deputy CEO, Ryder Cup Director and Chief Commercial Officer, said: “The Golf Event Centre offers a new way for fans to enjoy and experience the Ryder Cup, a global event that transcends our sport.  

“We have been working closely with IMG ARENA across our European Tour events since 2019 and the inclusion of the Ryder Cup in the Golf Event Centre is the natural next step in that partnership.” 

Related Stories

?>
news
22nd October 2021 IMG ARENA wins best sports betting content award at prestigious Hashtag Sports Awards

Golf Event Centre crowned ‘Best Sports Betting Content’.

Read More
?>
news
27th September 2021 Endeavor to Acquire Sports Betting Company OpenBet From Scientific Games

Endeavor Group Holdings, Inc. has entered into an agreement to acquire OpenBet, a leading content, platform and service provider to...

Read More
?>
news
21st May 2021 IMG ARENA to Bolster Football Offering with Additional Croatian Rights Package

IMG ARENA is to expand its Croatian football offering following an expanded agreement covering data and video for all domestic...

Read More
?>
news
18th May 2021 IMG ARENA Collaborates with PGA of America and PGA Tour to add The PGA Championship to The Golf Event Centre

IMG ARENA has acquired the sports betting distribution rights to its first golf major, the PGA Championship, through the...

Read More
Sign up for news and event alerts