news

21st October 2020

IMG ARENA expands basketball portfolio with long-term deal with Lega Societa di Pallacanestro Serie A

IMG ARENA has securethe worldwide betting rights for the next five years with Lega Società di Pallacanestro Serie A (LBA), the top tier of Italian basketball. 

The relationship will cover all the LBA events and began with the recent 50th anniversary of the prestigious Supercoppa won by A|X Armani Exchange Milano.  

In addition, IMG ARENA will become the official partner for the LBA’s fastpath data, allowing it to boost commercial opportunities with sportsbook partners, while ensuring the integrity of the proprietary, licensed data and its distribution

Freddie Longe, Executive Vice President and Managing Director of IMG ARENA, said: “We are delighted to start our alliance with the LBA. Basketball has a broad geographical following that makes it one of the world’s most popular sports.  We are committed to investing in elite leagues like the LBA as part of our promise to provide the highest quality content for our sportsbook customers. 

Umberto Gandini, President of LBA, said: We take great pleasure in announcing the new partnership with IMG ARENA, who have proven reputation of working with federations and leagues to both develop and protect sports via their innovative products and solutions. We understand the benefits of a long-term relationship and in IMG ARENA we have found a partner to help grow and future-proof our sport. 

 

Related Stories

?>
news
11th August 2021 IMG ARENA Builds on Vision to be the 'Official Home of Golf Betting' with Addition of Ryder Cup to the Golf Event Centre

IMG ARENA has acquired the data distribution rights to the Ryder Cup.   The biennial match play event will be part of IMG ARENA’s...

Read More
?>
news
21st May 2021 IMG ARENA to Bolster Football Offering with Additional Croatian Rights Package

IMG ARENA is to expand its Croatian football offering following an expanded agreement covering data and video for all domestic...

Read More
?>
news
18th May 2021 IMG ARENA Collaborates with PGA of America and PGA Tour to add The PGA Championship to The Golf Event Centre

IMG ARENA has acquired the sports betting distribution rights to its first golf major, the PGA Championship, through the...

Read More
?>
news
7th April 2021 IMG ARENA Acquires FlightScope Services To Boost Data Collection And Delivery Solutions For Rights Holders

IMG ARENA has today acquired FlightScope Services, the data collection, audio-visual production and tracking technology specialist...

Read More
Sign up for news and event alerts