news

31st January 2019

IMG ARENA launches Greenhouse Programme and invests in first two businessess

Integrated innovation programme will develop and scale ideas, products and technology fuelled by important business challenges

LONDON (31st January 2019) — IMG ARENA, a leading sports betting and content hub, today announced the launch of Greenhouse, an exciting new innovation programme. More than a year in the making, IMG ARENA’s Greenhouse programme will fund and mentor innovative entrepreneurs and companies reimagining the betting and media industries.

The first businesses to receive support and backing via IMG ARENA’s Greenhouse programme are Sportsflare, an AI-powered, trading analytics tool that uses machine learning to improve sports betting decisions, and LinkmetrIQ, a web content intelligence and monitoring platform designed to understand and improve customer engagement.

The programme will support these companies via a range of unique benefits including access to IMG ARENA’s products and services as well as expert advice from key senior executives within the wider IMG network. Innovation streams are expected to last between three to six months.

The all-encompassing innovation hub will also support companies who are successful in the programme in developing commercial opportunities and partnerships with some of the world’s top sports organisations and events.

Brad van Wely, Vice President of Product at IMG ARENA, said: “The Greenhouse programme is at the heart of IMG ARENA. We want to boldly shape the future of sport by disrupting the status quo with next generation products that positively impact fans’ engagement with, and enjoyment of, their favourite sports.

“This is a unique formula. It is flexible, and there are no boundaries when it comes to submitting ideas for consideration by our dynamic innovation team. We want to connect with all manner of passionate entrepreneurs and start ups and offer a range of versatile streams that have been carefully structured to ensure they are mutually beneficial.”

The programme is designed to revolutionise the fan experience by supercharging the growth of ideas, early stage products and cutting-edge technologies that have the potential to take fan engagement to the next level.

IMG ARENA is taking applications from entrepreneurs and companies of all sizes and stages of development, whether they are looking for co-founders, new challenges, mentoring, product validation, market fit, new clients or investment.

Find out more here.

Read an excellent article about our innovation programme here from SBC News.

Related Stories

?>
news
18th August 2020 IMG ARENA signs long term extension with Brazilian Liga Nacional de Basquete

IMG ARENA signs long term extension with Brazilian Liga Nacional de Basquete

Read More
?>
news
20th July 2020 Betcris Teams up with IMG ARENA to Bring New Virtual Sports Content to its Operations

Betcris, one of the leading sports betting operators in Latin America, has signed a partnership with IMG ARENA to provide virtual...

Read More
?>
news
9th July 2020 IMG ARENA signs long term deal with World Table Tennis (WTT)

Exciting new sport added to the IMG ARENA live betting streaming and betting data portfolios 

Read More
?>
news
3rd July 2020 An Interview with Alexey Khobot, Fonbet

Alexey Khobot, of Fonbet, was one of the first in Russia who realized the importance of streaming sports events on the websites and...

Read More
Sign up for news and event alerts