news

2nd February 2021

IMG ARENA launches new Vintage Betting Product in Partnership with EuroLeague Basketball

IMG ARENA has expanded its long-standing partnership with EuroLeague Basketball with the launch of EuroLeague Instant Legends, an innovative new product line.

EuroLeague Instant Legends uses official vintage footage from top players over the past 10 years to create instant betting events via randomly grouped clips. The product has been created by Leap Gaming*.

EuroLeague Basketball, which has been an IMG ARENA partner since 2015, is the organiser of Europe’s premier professional basketball competition the Turkish Airlines EuroLeague and also runs the 7DAYS EuroCup.

Freddie Longe, Managing Director at IMG ARENA, said: “We are extremely proud of our partnership with EuroLeague Basketball. There can be no doubt that they organise one of the world’s leading basketball leagues and we are delighted to be extending our relationship further with the launch of this exciting new product vertical.

He added: “When we invested in Leap Gaming, our vision was to create official products and unlock new revenue streams and forms of fan engagement for our clients. In EuroLeague Instant Legends we believe we have developed a successful new concept for our always-on content portfolio.”

Roser Queralto, Chief Business Officer at EuroLeague Basketball, said: “IMG ARENA has been a key partner for the EuroLeague, and we are thrilled to have teamed up to create EuroLeague Instant Legends. The game is an untapped and creative application of our archive broadcast rights and we look forward to presenting this to basketball and wider sports fans through IMG ARENA’s sportsbook partners.”

*IMG ARENA has been an investor in Leap Gaming since 2018. The two companies have a shared vision of developing official virtual content for federations and leagues such as EuroLeague.

Related Stories

?>
news
2nd December 2020 IMG ARENA Signs Long Term Extension with Ekstraklasa

IMG ARENA has secured an extension to its global live streaming partnership with Poland’s premier football league,...

Read More
?>
news
19th November 2020 IMG ARENA Event Centre powers much-anticipated social betting app UFC PICKS

UFC, the world’s premier mixed martial arts organization, has revealed its new partnership with Low6 Limited, a Sports Gamification...

Read More
?>
news
16th November 2020 IMG ARENA pots enlarged long-term deal with World Snooker Tour

IMG ARENA has agreed a long-term deal with the World Snooker Tour (WST) extending its partnership for live streaming rights for the...

Read More
?>
news
23rd October 2020 Rush Street Interactive partners with IMG ARENA to debut UFC Event Centre

Rush Street Interactive, one of the fastest-growing online casino and regulated online gaming companies in the United States, today...

Read More
Sign up for news and event alerts