news

28th January 2019

IMG ARENA launches The Alliance Partnership Programme

LONDON (28th January, 2019) — IMG ARENA, a leading sports betting and content hub, today announced the launch of ‘The Alliance,’ an integrity-focused partnership programme for the sports betting industry’s leading organisations.

Programme membership requires partners to commit to only using official data and streaming services for IMG ARENA-represented events. Furthermore, they will agree to provide integrity information to governing bodies and integrity units, pass strict KYC approvals, and abide by terms and conditions imposed by rights holders.

The collaboration is being implemented across IMG ARENA’s network, which sees the company distribute sports content, including fastpath data, live streaming and virtual sports, both directly to operators and indirectly through trusted distribution partners that provide trading solutions and software platforms. Current members include Kambi, SB Tech, Bet Genius, Sporting Solutions, JA and Paddy Power Betfair B2B.

The Alliance utilises a three-tiered accreditation system to ensure the highest standards of practice and integrity by IMG ARENA partners. One star is given to a partner that utilises at least one of IMG ARENA’s fastpath data services, two stars for partners that take all fastpath data services, and three stars for all fastpath data services and IMG ARENA’s certified suite of virtual sports and casino games.   

Max Wright, Senior Vice President and Head of Commercial at IMG ARENA said: “Ensuring integrity is of paramount importance for the safe and successful future of sport and sports betting. IMG ARENA and our partners are fully committed to setting and upholding the highest possible standards for the benefit of all stakeholders, whether that’s sports bettors, spectators, participants, teams, federations or rights holders.”   

Find out more here.

Read an article here to read further about our aims to future-proof sports betting.  

Related Stories

?>
news
27th September 2021 Endeavor to Acquire Sports Betting Company OpenBet From Scientific Games

Endeavor Group Holdings, Inc. has entered into an agreement to acquire OpenBet, a leading content, platform and service provider to...

Read More
?>
news
11th August 2021 IMG ARENA Builds on Vision to be the 'Official Home of Golf Betting' with Addition of Ryder Cup to the Golf Event Centre

IMG ARENA has acquired the data distribution rights to the Ryder Cup.   The biennial match play event will be part of IMG ARENA’s...

Read More
?>
news
21st May 2021 IMG ARENA to Bolster Football Offering with Additional Croatian Rights Package

IMG ARENA is to expand its Croatian football offering following an expanded agreement covering data and video for all domestic...

Read More
?>
news
18th May 2021 IMG ARENA Collaborates with PGA of America and PGA Tour to add The PGA Championship to The Golf Event Centre

IMG ARENA has acquired the sports betting distribution rights to its first golf major, the PGA Championship, through the...

Read More
Sign up for news and event alerts