news

9th June 2020

IMG ARENA Partners With Golden Park to Launch Full Virtuals Offering in Spain

IMG ARENA has secured a new partnership with Spanish betting operator Golden Park to launch its virtuals offering with the group’s online gaming brand GoldenPark.es.

The full suite of on-demand and scheduled virtual sports, which includes instant football, horse racing, tennis, trotting, speedway, cycling and greyhounds, has been integrated via Tecnalis’ Alira gaming platform for Spain and LATAM.

Víctor Sánchez, Golden Park’s manager, said: “With IMG ARENA, we are excited to launch the best virtuals products available on the market in Spain. Our players can look forward to a brand new gaming proposition that will take the Golden Park experience to the next level.”

IMG ARENA’s virtual sports portfolio, which harnesses cutting-edge, 3D motion technology to capture and recreate ultra-realistic versions of some of the world’s most popular sports, is now delivered to more than 50 operators worldwide.

Max Wright, SVP Commercial at IMG ARENA, said: “Golden Park has invested significantly in bringing innovation to their players, and has chosen the perfect way to boost engagement using our virtuals products.

“This deal marks an important stage in the growth of our virtuals business, securing IMG ARENA a market-leading position in the Spanish market. Furthermore, the integration with Tecnalis, the leading gaming platform in the Spanish market and positioning itself as one of the leaders in LATAM markets, facilitates a simple and effective route to integrating our content for a wider pool of operators across Spain and Latin America.”

Alejandro Serrano Zaera, Tecnalis, said: “Adding IMG ARENA’s thrilling virtuals product to Alira is a great addition to our existing offering. We are certain it is a development that will prove popular with a wide selection of our partners and their players.”

Related Stories

?>
news
27th September 2021 Endeavor to Acquire Sports Betting Company OpenBet From Scientific Games

Endeavor Group Holdings, Inc. has entered into an agreement to acquire OpenBet, a leading content, platform and service provider to...

Read More
?>
news
11th August 2021 IMG ARENA Builds on Vision to be the 'Official Home of Golf Betting' with Addition of Ryder Cup to the Golf Event Centre

IMG ARENA has acquired the data distribution rights to the Ryder Cup.   The biennial match play event will be part of IMG ARENA’s...

Read More
?>
news
21st May 2021 IMG ARENA to Bolster Football Offering with Additional Croatian Rights Package

IMG ARENA is to expand its Croatian football offering following an expanded agreement covering data and video for all domestic...

Read More
?>
news
18th May 2021 IMG ARENA Collaborates with PGA of America and PGA Tour to add The PGA Championship to The Golf Event Centre

IMG ARENA has acquired the sports betting distribution rights to its first golf major, the PGA Championship, through the...

Read More
Sign up for news and event alerts