news

16th March 2020

IMG ARENA scores long term partnership with European Volleyball Confederation

IMG ARENA, has secured a long-term, worldwide live betting streaming and betting data rights partnership with the European Volleyball Confederation (Confédération Européenne de Volleyball, CEV).

The deal covers volleyball, beach volleyball and snow volleyball – the new form of the sport launched by CEV and the International Volleyball Federation (FIVB) in 2016 – allowing sportsbetting operators access to content across all events organised by the CEV.

This includes the CEV’s blue riband volleyball events, the biennial EuroVolley, which is contested by 24 national teams, and Champions League, the top competition for the contintent’s leading club sides each year. A total of 56 national federations are represented by CEV.

The deal was brokered by the international rights agency AMI on behalf of CEV, with AMI retaining all betting category sponsorship rights for all CEV events.

Freddie Longe, Executive Vice President and Managing Director of IMG ARENA, said: “We are privileged and excited to announce our partnership with CEV. Volleyball is a globally-popular sport, with the CEV administering some of the most exciting competitions it has to offer.

“Operator feedback tells us volleyball is a property that has much-untapped potential and one which the industry feels will benefit from an improved sports betting solution. Our move into the sport will allow us to significantly enhance the betting interface and boost engagement with its community of passionate fans.”

Aleksandar Boričić, CEV President, said: “Partnering with IMG ARENA to distribute our sports betting live streaming and betting data rights is an important strategic development for CEV. IMG ARENA has a strong track record of working with federations and international sports organisations to both protect and grow sports via their innovative products and solutions.

“We understand the benefits of a long-term relationship, and in IMG ARENA we have found a partner to future proof our sport for the next generation of fans.”

 

Related Stories

?>
news
innovation
30th March 2020 IMG ARENA and ATP Media to Launch ATP Masters 1000 Virtual Tennis Product

IMG ARENA is launching an official virtual tennis product in partnership with ATP Media the global sales, broadcast production and...

Read More
?>
news
27th March 2020 An Interview with Yariv Lissauer, CEO at Leap Gaming

Could you tell us a bit about LEAP Gaming and the history of the company? Leap Gaming was founded five years ago. From its...

Read More
?>
news
18th February 2020 IMG ARENA Secures Live NHL Game Streaming Rights For Sports Betting Platforms In Legalised U.S. Markets

IMG ARENA has secured rights to provide U.S. sports betting operators with live streams of select out-of-market National Hockey...

Read More
?>
news
11th December 2019 IMG ARENA Secures Five-Year SPFL Streaming Partnership

Comprehensive agreement covers full Scottish Professional Football League competition and introduces partnership with Pixellot

Read More
Sign up for news and event alerts