IMG ARENA has entered into a partnership with Misli.com to provide streaming services to the Turkish operator.  

Misli is one of a limited number of regulated online sports betting operators in Turkey, having been licensed by the state’s Spor Toto Teşkilat Başkanlığı. They offer national pools betting and a wide range of markets on domestic and international sport, including football and basketball. 

The partnership will allow Misli’s customers to stream events from IMG ARENA’s portfolio of live sport when placing a bet. IMG ARENA’s portfolio of content includes a range of tier one football, basketball and world sports. 

Andrew Corser, Commercial Director at IMG ARENA, said: “We are delighted to partner with Misli.com, one of Turkey’s leading and longest-established sports betting licensees. The deal allows Turkish players to safely and significantly improve their betting experience by increasing access to engaging, official content and watching more of the sports live that they are betting on.”  

Burak Simsek, CEO of  Misli.com, said: “Integrating live streaming services from IMG ARENA will help take our online sports betting offering to the next level. IMG ARENA has a world-class portfolio of sporting rights and their properties are proven to drive the acquisition and retention of customers.”