news

18th August 2020

IMG ARENA signs long term extension with Brazilian Liga Nacional de Basquete

IMG ARENA has secured a six-season extension to its globallive streaming partnership with the Brazilian Liga Nacional de Basquete (LNB).  

The deal covers an increased number of NBB matches and the Copa Super 8. 

Launched in December 2008, the LNB brought together the top tiers of Brazilian professional basketball teams in an effort to make basketball the second most popular sport in Brazil, behind soccer. 

Freddie Longe, Executive Vice President and Managing Director of IMG ARENA, said: “We are delighted to be extending our partnership with the LNB and to stream a growing number of NBB matches across the globe. 

Basketball is one of the most popular sports in the world and our investment in one of the world’s fastest growing basketball leagues demonstrates our commitment to ensuring high quality content for our sportsbook customers. 

Nilo Guimarães, President of LNB, said: We take great pleasure in announcing the renewal of the partnership in such a difficult and challenging moment for the entire society. 

The vote of trust received by IMG ARENA, the leading provider to the sports betting industry indicates that NBB has been delivering, year-on- year, a more solid and relevant product within the sports business. These are the results of an innovative initiative created with IMG ARENA three years ago.

*excludes Brazil. 

Related Stories

?>
news
23rd October 2020 Rush Street Interactive partners with IMG ARENA to debut UFC Event Centre

Rush Street Interactive, one of the fastest-growing online casino and regulated online gaming companies in the United States, today...

Read More
?>
news
21st October 2020 IMG ARENA expands basketball portfolio with long-term deal with Lega Societa di Pallacanestro Serie A

IMG ARENA has secured the worldwide betting rights for the next five years with Lega Società di Pallacanestro Serie A (LBA),...

Read More
?>
news
13th October 2020 IMG ARENA seals streaming partnerships with MISLI.com

 IMG ARENA has entered into a partnership with Misli.com to provide streaming services to the Turkish operator. 

Read More
?>
news
20th July 2020 Betcris Teams up with IMG ARENA to Bring New Virtual Sports Content to its Operations

Betcris, one of the leading sports betting operators in Latin America, has signed a partnership with IMG ARENA to provide virtual...

Read More
Sign up for news and event alerts