innovation

12th February 2019

Staying Ahead of Industry Trends to Satisfy Fan Engagement

Sports engagement is continually developing to meet the needs & wants of its consumers. This means brands must stay ahead of industry trends in order to continually engage. Millennials in particular, absorb sport differently & while this creates considerable challenges, it also presents significant opportunities.

67% of millennials now own 1-3 streaming services*. This reflects a movement away from conventional viewing methods, to a more convenient, on-demand service that fits the habits & lifestyles of a new generation.

In a world where 65% of online users ‘often’ or ‘sometimes’ use their phone while simultaneously watching television**, the need to engross users in sport is essential to subsequent engagement with it.

The streaming services that we offer at IMG ARENA give a stunning range of world-class sports that create immersive experiences for consumers who want to enhance their live betting experience. Our coverage is optimised to give fans always-on content 24/7, 365.

Find out more here.

*Morning Consultant, ‘Young Cord-Cutters Concerned About Costs but Willing to Pay for Streaming

**Statista ‘How often, do you use your smartphone while you are simultaneously watching television?'

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