“ONCE YOU MAKE THE PLAYOFFS, ANYTHING CAN HAPPEN…AND IT DOES.”
GARY BETTMAN, COMMISSIONER OF THE NHL
The St. Louis Blues' win last season was testimony to this. They had the worst record of any of the 31 NHL teams on January 3rd. After this they went on a run that defied belief and won the first Stanley Cup in their history.
Commercially, the NHL showed the popularity of ice hockey in Europe, as well as their commitment to the continent, by tweaking the schedule and the timing of 50 Saturday and Sunday matches. By doing this, broadcasters and partners could create a ‘European Game of the Week’ and further push fan engagement in Europe. With broadcasters in over 25 European countries, the need to keep this audience engaged is clear.
|2019 Global Series||2020 Global Series|
|Berlin, Germany||Mannheim, Germany|
|Lausanne, Switzerland||Bern, Switzerland|
|Prague, Czech Republic||Prague, Czech Republic|
|Stockholm, Sweden||Helsinki, Finland|
2020 will mark the fourth consecutive year that the NHL will return to Europe for matches during the regular season. Tickets for all the games this year and last “sold out instantly”. The appetite for European NHL action is also evident with multiple broadcasters showing games across the regular season and playoffs.