Sports Services

Distribution

Reach a
global
audience

Our distribution services enable Rightsholders to reach and grow their fanbase via the productisation of content across the Sports Betting, Sports Media and Sports Performance verticals.

Rightsholders gain access to the IMG ARENA Alliance programme, a network of 460 sportsbook brands which have all committed to the use of official content.

Footballers trying to dribble the ball past opposing team members

IMG ARENA Alliance

Our membership programme for the sports betting industry’s leading organisations. We distribute official sports content FastPath Data feeds, Live Streaming and Virtual Sports in two ways: both directly to operators, and indirectly through trusted distribution partners who provide trading solutions and software platforms to sports betting operators.

 

Benefits include:
Members
  • Access to the substantial IMG ARENA network of operators using our content portfolio
  • Access to the IMG ARENA content suite, which enables operators to deliver a superior fan experience
  • Greater appeal during supplier tendering processes
Operators
  • Increased choice of approved partners
  • Increased access to fully compliant, official data which delivers greater value to their business
  • Access to the IMG ARENA content suite which enables operators to deliver a superior consumer experience
Rightsholders
  • Full transparency of content distribution
  • Comfort that data, content and IP are being managed within a rigorous framework of excellence
  • Halo effect through consolidated official data offering under the programme

About our members

Our members adhere to the highest standards of practice and we ensure they respect both sports integrity and the use of official data rights. When we form a partnership, members are awarded status within the Alliance at the commensurate level.

Members joining the Alliance must:
  • Sign a contract for membership of the Alliance
  • Only use official data and streaming services
  • Not take bets from any illegal markets
  • Provide information to governing bodies and integrity units
  • Pass strict KYC approval company checks
  • Abide by the terms and conditions imposed by event rights owners
Images of a volleyball player, golfer and stadium of people at a tennis match

Our Members Include

Membership
Levels

One Star

Partner with IMG ARENA for at least one of its official FastPath Data services

Two star

Partner with IMG ARENA for all its official FastPath Data services

Three star

Partner with IMG ARENA for all FastPath Data services and certified suite of Virtual Sports and Casino Games products

Four star

Partner with IMG ARENA for all FastPath Data services and certified suite of Virtual Sports, Casino Games and Event Centres products