opening up new avenues to engage
Nearly 80% of UFC fans consume live sports and highlights online, while 43% of fans own and use sports apps. This trend is continued when you look to sports betting. The UFC fan is 107% more likely than the average consumer to use a sports betting service and 37% of UFC fans have visited a sports betting website in the last month. The introduction of an in-play proposition, via the UFC Event Centre, will undoubtedly take MMA fan engagement to the next level.
Live Action. Live Betting
UFC fans are 129% more likely to regularly bet while watching live sport compared to the average global consumer. The opportunity to grow UFC in-play betting, through an official data feed is real. The IMG ARENA Event Centre, will give fans across the world a new and unrivalled experience for engaging with the world’s most exciting combat sport. The subjective nature of the sport means that only the official data can add this value to a sportsbooks in-play proposition.