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Our partnership programme

A membership programme for the sports betting industry’s leading organisations

The Alliance logo

The Alliance is our membership programme for the sports betting industry’s leading organisations. We distribute official sports content (Fastpath Data, Live Streaming and Virtual Sports) both directly to operators and indirectly through trusted distribution partners that provide trading solutions and software platforms to sports betting operators.

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Our members adhere to the highest standards of practice and we ensure they respect both sports integrity and the use of official data rights. When we form a partnership, members are awarded status of The Alliance at the commensurate level.



  • Access to the substantial IMG ARENA network of operators using our content portfolio
  • Access to the IMG ARENA content suite which is designed to aid operators to deliver a superior fan experience
  • Greater appeal during supplier tender processes


  • Increased choice of approved partners
  • Increased access to fully compliant, official data which delivers greater value to their business
  • Access to the substantial IMG ARENA network of operators using our content portfolio
  • Access to the IMG ARENA content suite which is designed to aid operators to deliver a superior consumer experience


  • Full transparency of content distribution
  • Comfort that their data, content and IP is being managed within a rigorous framework of excellence
  • Halo effect through consolidated official data offering under the programme

Member Agreements

  • A contract for membership of The Alliance
  • Only to use official data and streaming services
  • Not take bets from any illegal markets
  • Provide integrity information to governing bodies and integrity units
  • Pass strict KYC approval company checks
  • Abide by the terms and conditions imposed by event rights owners

Membership levels

The Alliance one star logo


Partner with IMG ARENA for at least one of its official Fastpath Data services

The Alliance two star logo


Partner with IMG ARENA for all of its official Fastpath Data services

The Alliance three star logo


Partner with IMG ARENA for all official Fastpath Data services and certified suite of Virtual Sports and Casino Games

The Alliance three star logo


Partner with IMG ARENA for all official Fastpath Data services and certified suite of Virtual Sports, Casino Games and Events Centres


Kambi logo


Kambi is a leading B2B provider of premium sports betting and technology services to licensed betting and gaming operators. Powering some of the biggest brands in the industry, both in the US and in Europe, Kambi provides high-quality sports betting experiences through sophisticated technology and services. Our services encompass a broad offering from a fully adaptable front end user interface through to odds compiling, risk management and customer intelligence, built on an in-house developed software platform.  Kambi’s end-to-end solution is primarily designed for operators wanting to upgrade their existing Sportsbook operations and those looking to launch an innovative sports betting product for the first time.

Kambi is fully compliant in regulated markets and listed on First North at Nasdaq Stockholm under the symbol ‘KAMBI’.

Our vision is to create the world’s leading sports betting experiences, together with our partners.



Pinnacle is a respected industry leader with over 20 years’ experience in online betting. In addition to an established reputation for always offering the best value and an unrivalled betting experience, the online bookmaker is also renowned for producing educational content to help empower bettors. An emphasis on continuously developing its risk management expertise has enabled Pinnacle to remain a central pillar of the online betting industry with a commitment to offering customers low margins, high limits and a unique winners welcome policy.

Scientific Games Corporation

Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services.

The company’s end-to-end OpenSports platform offers customers modular technology that operators can mix and match to best fit their needs. The platform includes OpenBet, the core sports betting engine; OpenPlatform for player account and wallet services; OpenTrade powered by Don Best Sports for pricing and odds; OpenEngage for full retail and digital interfaces; and OpenAccelerate marketing services

PaddyPower logo

Paddy Power Betfair

Paddy Power Betfair plc is an international sports betting and gaming operator, with a market-leading presence in the UK, Ireland, Australia and the USA, as well as a range of operations across Europe including Romania, Portugal and Malta. As of January 2019 we operate five sports betting and gaming brands; Paddy Power, Betfair, Sportsbet, FanDuel and TVG. We are online-led, mobile-led and sports-led: and our proprietary technology, unique products and innovative marketing all combine to offer a superb experience to our five million customers worldwide. Our spirit, talent and ambition has taken us into the FTSE 100 index of the London Stock Exchange and we now employ over 7,000 people in sixteen locations across the globe; from Dublin to Los Angeles, and London to Melbourne. Our culture rewards innovation, teamwork and we like to stay fast-moving in a dynamic industry.

SB Tech logo


SBTech is a global leader in omni-channel sports betting and gaming, with more than 1,100 employees in nine offices worldwide. Since 2007, the group has developed the industry’s most powerful award-winning online sports betting and casino platform, serving licensees in more than 20 regulated markets.

SBTech’s clients include many of the world’s premier betting and gaming operators, state lotteries, land-based casinos and igaming start-ups. The group provides highly flexible betting and gaming solutions to partners looking for exceptional revenue growth through flexibility,  speed to market and complemented by proven business intelligence and responsible gaming controls.

The SBTech offering includes its best-in-class sportsbook, Chameleon360 igaming platform, managed services, on-property sportsbook and omni-channel solutions that provide players with constant access to sports and casino products across all channels.

Supported by unrivalled expertise in trading and risk management and the highest standards of regulatory compliance, SBTech’s partners consistently achieve rapid growth, enhanced brand loyalty and record revenues.

Sporting Solutions logo

Sporting Solutions

Sporting Solutions is the B2B arm of the UK’s widely respected Sporting Group. Since 2007, Sporting Solutions has combined renowned trading expertise with market-leading technology to create superior turn-key pricing and trading solutions for Tier 1 operators across the globe in more than 20 core sports. Our market-leading processes, proprietary technology and 26 years of history trading in-play markets (through our B2C arm, Sporting Index), means we are confident we will be able to deliver improvements to both sportsbook margin and operating efficiency for all our partners.

The company recently launched its new Risk Management Services (RMS), a product that delivers automated risk-adjusted pricing alongside liability management and expert business process outsourcing. RMS integrates seamlessly into an operator’s existing technology stack, streamlining operations whilst maintaining business continuity.

JA Sports logo

JA Sports

JA Sports Information Services is a B2B provider of in-play sports odds and risk management.

Much of the B2B in-play pricing available today is an aggregated market price, most risk management systems focus on identifying and limiting professional or arbitrage bettors. Unlike its competitors JASIS only uses proprietary in-play pricing and fully automated risk management. We believe in learning from and becoming more accurate than the professionals rather than limiting their turnover.

The models and technology behind JASIS started life trading on the Betfair financial markets in 2002 and tennis in-play in 2006. The combination of accurate pricing, efficient liability management and automated trading has enabled the groups proprietary trading team to become the primary tennis exchange in-play market maker.

JASIS measures its success in terms of efficiency of which we aim to achieve 95%. Translating efficiency into margin, we expect our sportsbook clients to hold 95% of their overround.


Founded in 2000, Betgenius is the leading provider of sophisticated data-driven software to regulated sportsbook operators. 

Our multi-award-winning technology is built to help our partners maximise their performance through a turnkey platform, outsourced trading and digital marketing solutions. 

Betgenius' bespoke solutions empower operators to take control of their brand and trading strategy in order to create a unique proposition, drive operational efficiency and boost profits. 

As part of Genius Sports Group, the global leader in sports data, technology and integrity, Betgenius prides itself on being the most trusted partner to the global sports betting sector.



From the start Bethard was just a couple of professional gamers who started sharing memories, dreams and ambitions. They learned valuable lessons from their experiences along the way and now have what many see as a winning formula and winning team that’s ready to deliver the experience that players deserve.

Bethard today consists of a large group of people 100% dedicated to giving potential winners across the globe the best gaming experience in the business. They strive to improve their products, service, technology, communication and the overall game everyday. That’s what they do to make sure winners keep coming back. Bethard is a team that likes to challenge old ideas and is a company who share a vision of taking online gaming to the next level.


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