THE ALLIANCE

Our partnership programme

A membership programme for the sports betting industry’s leading organisations.

The Alliance is our membership programme for the sports betting industry’s leading organisations. We distribute official sports content (Fastpath Data, Live Streaming and Virtual Sports) both directly to operators and indirectly through trusted distribution partners that provide trading solutions and software platforms to sports betting operators.

Our members adhere to the highest standards of practice and we ensure they respect both sports integrity and the use of official data rights. When we form a partnership, members are awarded status of The Alliance at the commensurate level.

Benefits

Members

  • Access to the substantial IMG ARENA network of operators using our content portfolio
  • Access to the IMG ARENA content suite which is designed to aid operators to deliver a superior fan experience
  • Greater appeal during supplier tender processes

Operators

  • Increased choice of approved partners
  • Increased access to fully compliant, official data which delivers greater value to their business
  • Access to the substantial IMG ARENA network of operators using our content portfolio
  • Access to the IMG ARENA content suite which is designed to aid operators to deliver a superior consumer experience

Federations

  • Full transparency of content distribution
  • Comfort that their data, content and IP is being managed within a rigorous framework of excellence
  • Halo effect through consolidated official data offering under the programme

Member Agreements

  • A contract for membership of The Alliance
  • Only to use official data and streaming services
  • Not take bets from any illegal markets
  • Provide integrity information to governing bodies and integrity units
  • Pass strict KYC approval company checks
  • Abide by the terms and conditions imposed by event rights owners

Membership levels

THREE STAR

Partner with IMG ARENA for all official Fastpath Data services and certified suite of Virtual Sports and Casino Games

TWO STAR

Partner with IMG ARENA for all of its official Fastpath Data services

ONE STAR

Partner with IMG ARENA for at least one of its official Fastpath Data services

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