Our vision
To evolve and inspire how fans engage with sport.
At IMG ARENA, sport is in our DNA. We build deep relationships with sports and federations. We are focused on fan-first engagement through the delivery of digital content and product innovations that fuel the emotions and excitement unique to world-class sport.
What we do
Product spotlight
Fast, accurate, reliable and credible data is used to power the foundations of fan interaction
Fans are given a front row seat to the action with a best-in-class live viewing experience
Where virtual and reality meet to create an always-on betting proposition
Delivering a forensic level of detail and changing how fans engage with sport
News & Insights
News
Rush Street Interactive’s SugarHouse Online Sportsbook & Casino, which is available at PlaySugarHouse.com, is the first U.S....
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News
For over two decades, O’Sullivan has been the face of snooker and his staggering fifteen 147’s and 1,009-century breaks, make him...
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News
When we rebranded to IMG ARENA just over six months ago, our vision was clear - to evolve and inspire the way fans engage with...
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Snooker: There are now just three days to go until the first ranking event of the @WorldSnooker season. 🔴 A look ahead to the Riga Masters 🔴 The continuing success of World #Snooker 🔴 A post-Ronnie O'Sullivan era Read our article: https://t.co/40i7nu4NyI #Fanengagement https://t.co/HkNZA5Daez
Protecting the integrity of sport
The Alliance is our membership programme for the leaders in the sports betting and gaming industry. Together we commit to the highest standards of practice – and to respecting the integrity of the sports we all love.