6 April 2023
PGA Tour Wants to be Masters of In-Play Mobile Betting to Help ‘Future-Proof’ Fanbase
If Scott Warfield had been at the 17th tee box the day before The Players Championship began, he might have done well to have slid another cold Stella Artois into Sean McGrath’s free hand.
30 March 2023
In-Play Golf Wagering Has Endless Possibilities, But Overwhelming Fans and Bettors Concerns PGA Tour
Jon Rahm can’t escape the digital gaze of ShotLink. Nor can any of his fellow PGA Tour competitors. On the tee. In the rough. The unblinking digital eyes are always watching. And taking notes.
17 March 2023
Human Oddsmakers Still Have a Job (For Now) as Artificial Intelligence Ascends
The fallibility of human athletes keeps human oddsmakers employed in yet another business where artificial intelligence is ascendant.