About IMG Arena

Our vision

To evolve and inspire how fans engage with sport.

At IMG ARENA, sport is in our DNA. We build deep relationships with sports and federations. We are focused on fan-first engagement through the delivery of digital content and product innovations that fuel the emotions and excitement unique to world-class sport.

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What we do

Product spotlight

Tennis player
Official Fastpath Data

Fast, accurate, reliable and credible data is used to power the foundations of fan interaction

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Basketball players
Official live streaming

Fans are given a front row seat to the action with a best-in-class live viewing experience

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Virtual sports

Where virtual and reality meet to create an always-on betting proposition

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IMG Arena app and tennis player
Official events centres

Delivering a forensic level of detail and changing how fans engage with sport

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News & Insights

16th May 2019 Why Live Streaming and Elevating the Consumer Experience is Crucial

This week SBC Americas sat down with our very own Brian Clayton to talk about the importance of live streaming and why our product...

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17th May 2019 Turkish Airlines EuroLeague Final-Four Preview, Vitoria-Gasteiz 2019

Last year’s Final Four in Belgrade saw our streams attract over 1,000,000 views, with a total view time of 9.8 million minutes of...

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19th February 2019 Meet the Mentors

A lovely team photo of our IMG ARENA Greenhouse seed cohort on the top. Our group of innovators are a mix of technical founders and...

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Protecting the integrity of sport

The Alliance Logo

The Alliance is our membership programme for the leaders in the sports betting and gaming industry. Together we commit to the highest standards of practice – and to respecting the integrity of the sports we all love.

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