Our vision
To evolve and inspire how fans engage with sport.
At IMG ARENA, sport is in our DNA. We build deep relationships with sports and federations. We are focused on fan-first engagement through the delivery of digital content and product innovations that fuel the emotions and excitement unique to world-class sport.
What we do
Product spotlight
Fast, accurate, reliable and credible data is used to power the foundations of fan interaction
Fans are given a front row seat to the action with a best-in-class live viewing experience
Where virtual and reality meet to create an always-on betting proposition
Delivering a forensic level of detail and changing how fans engage with sport
News & Insights
News
IMG ARENA unveils first-ever NASCAR Virtual Sports Betting Product and is to offer NASCAR streaming rights to International sports...
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News
Significant year-on-year streaming increases, with a 118% increase in total views, as new stars start to break the famous tennis...
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News
When we rebranded to IMG ARENA just over six months ago, our vision was clear - to evolve and inspire the way fans engage with...
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Additionally, we have formed a long-term partnership with @NASCAR, that will provide international sports betting operators the ability to live-stream NASCAR Cup Series races for the first time. https://t.co/5quCIp0RLz #Sportsbetting #Livestreaming #Nascar #Fanengagement https://t.co/uQWRzDdLlR
Protecting the integrity of sport
The Alliance is our membership programme for the leaders in the sports betting and gaming industry. Together we commit to the highest standards of practice – and to respecting the integrity of the sports we all love.