We work for

the world of sport

Helping Rightsholders
grow their reach

We are focused on fan-first engagement through the delivery of digital content and product innovations that fuel the emotions and excitement unique to world-class sport.

Explore our story

0 Million unique views

0 Million data points

0 Billion minutes watched

0 Thousand events covered

It started
with data

Since our launch in 2012, we have leveraged our rights expertise to pioneer the mainstream introduction of official data rights. We paved the way for a new revenue stream for our Rightsholder clients, whilst at the same time delivering greater value to the sports betting industry. We have gone on to expand our Sports Betting product suite with the addition of Event Centres and official Virtual Sports products.

Ground-breaking
content
creation

At the same time, we have strengthened our relationship with Rightsholders via the launch of our Sports Services vertical. This pillar of our business has its roots in tennis and golf, where our ground-breaking data collection has enabled fans to enjoy real-time, shot-by-shot data and a comprehensive range of next-generation markets. This pillar of the business has grown significantly since our acquisition of FlightScope Services in 2021.

Find out more

Next-generation
sports entertainment

We are entering the data age of sport, where the eco-system for the modern sports fan is ‘always on’; and through GIFs, memes, clips and highlights has evolved to be truly 24/7. Data is brought to life in our immersive front-end solutions and used to create insightful and meaningful metrics via our Sports Media and Sports Performance verticals.

Together our pillars combine to create a fan-first solution for the world of sport.

Professional tennis player in stadium after serving the ball

Designed to give sport the edge. Find out more

Putting the sport in sports betting. Find out more

Basketball player attempting to block opposition from scoring

Next-generation sports entertainment. Find out more

Elevate sporting performance. Find out more

IMG ARENA IN THE NEWS

9 August 2022

PGA Tour makes meaningful progress to reach goal of widespread in-play sports betting

PGA Tour's vice president of gaming Scott Warfield tells SportBusiness why he is confident that the organization's continued investment in technology and broadcast initiatives will lead to increased in-tournament betting and, in turn, rising engagement.

9 August 2022

Introducing your company category shortlist for innovation – The Golf Event Centre

Golf was one of the final remaining top tier sports that did not have a robust in-play betting proposition. The sport had been held back by the complexities of collecting low latency data.

7 July 2022

MLS and IMG Arena Announce Long-Term Deal; Here’s What That Means for Fan Engagement

Fresh off its groundbreaking media rights deal with Apple, Major League Soccer has selected IMG Arena as its official data distribution partner, with broad implications for fan engagement through sports betting, broadcast and the league’s digital properties.