Tennis Court

SPORT

PASSION

INNOVATION

PASSIONATE ABOUT SPORT.

DRIVEN TO INNOVATE.

About IMG Arena

Our vision

To evolve and inspire how fans engage with sport.

At IMG ARENA, sport is in our DNA. We build deep relationships with sports and federations. We are focused on fan-first engagement through the delivery of digital content and product innovations that fuel the emotions and excitement unique to world-class sport.

More about IMG Arena

Download our brochure

Footballer background image Footballer

What we do

Product spotlight

Tennis player
Official Fastpath Data

Fast, accurate, reliable and credible data is used to power the foundations of fan interaction

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Basketball players
Official live streaming

Fans are given a front row seat to the action with a best-in-class live viewing experience

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Horseracing
Virtual sports

Where virtual and reality meet to create an always-on betting proposition

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IMG Arena app and tennis player
Official events centres

Delivering a forensic level of detail and changing how fans engage with sport

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News & Insights

News
News
25th February 2019 Fast Company's Most Innovative Companies

Endeavor is a next-generation media company. It runs a major talent agency and a global events business, a streaming platform and...

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News
Sport
10th April 2019 The Video Assistant Referee (VAR): Could it be an engagement and acquisition tool for in-play betting?

Speaking at Betting on Football, Joe Petyt, Head of in-play football at Sky Bet, revealed that bookmakers have been forced get on...

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News
Innovation
19th February 2019 Meet the Mentors

A lovely team photo of our IMG ARENA Greenhouse seed cohort on the top. Our group of innovators are a mix of technical founders and...

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Protecting the integrity of sport

The Alliance Logo

The Alliance is our membership programme for the leaders in the sports betting and gaming industry. Together we commit to the highest standards of practice – and to respecting the integrity of the sports we all love.

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