Our vision

To evolve and inspire how fans engage with sport.

At IMG ARENA, sport is in our DNA. We build deep relationships with sports and federations. We are focused on fan-first engagement through the delivery of digital content and product innovations that fuel the emotions and excitement unique to world-class sport.

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What we do

Product spotlight

Tennis player
Official Fastpath Data

Fast, accurate, reliable and credible data is used to power the foundations of fan interaction

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Official live streaming

Fans are given a front row seat to the action with a best-in-class live viewing experience

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Horseracing
Virtual sports

Where virtual and reality meet to create an always-on betting proposition

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IMG Arena app and tennis player
Official events centres

Delivering a forensic level of detail and changing how fans engage with sport

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News & Insights

News
News
IMG ARENA Event Centre powers much-anticipated social betting app UFC PICKS

UFC, the world’s premier mixed martial arts organization, has revealed its new partnership with Low6 Limited, a Sports Gamification...

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News
Sport
New Stars and More Winners are Driving Engagement for the ATP 1000’s

Significant year-on-year streaming increases, with a 118% increase in total views, as new stars start to break the famous tennis...

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News
News
IMG ARENA pots enlarged long-term deal with World Snooker Tour

IMG ARENA has agreed a long-term deal with the World Snooker Tour (WST) extending its partnership for live streaming rights for the...

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Protecting the integrity of sport

The Alliance Logo

The Alliance is our membership programme for the leaders in the sports betting and gaming industry. Together we commit to the highest standards of practice – and to respecting the integrity of the sports we all love.

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