We work for

the world of sport

This is your arena.

This is your opportunity.
This is your career.

Explore our new vacancies in our new careers hub.

Helping Rightsholders
grow their reach

We are focused on fan-first engagement through the delivery of digital content and product innovations that fuel the emotions and excitement unique to world-class sport.

Explore our story

0 Million unique views
0 Million data points
0 Billion minutes watched
0 Thousand events covered

It started
with data

Since our launch in 2012, we have leveraged our rights expertise to pioneer the mainstream introduction of official data rights. We paved the way for a new revenue stream for our Rightsholder clients, whilst at the same time delivering greater value to the sports betting industry. We have gone on to expand our Sports Betting product suite with the addition of Event Centres and official Virtual Sports products.

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At the same time, we have strengthened our relationship with Rightsholders via the launch of our Sports Services vertical. This pillar of our business has its roots in tennis and golf, where our ground-breaking data collection has enabled fans to enjoy real-time, shot-by-shot data and a comprehensive range of next-generation markets. This pillar of the business has grown significantly since our acquisition of FlightScope Services in 2021.

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sports entertainment

We are entering the data age of sport, where the eco-system for the modern sports fan is ‘always on’; and through GIFs, memes, clips and highlights has evolved to be truly 24/7. Data is brought to life in our immersive front-end solutions and used to create insightful and meaningful metrics via our Sports Media and Sports Performance verticals.

Together our pillars combine to create a fan-first solution for the world of sport.


Betting on Sports Europe - Golf's in-play revolution

7 June 2022

Golf’s in-play revolution

Ahead of his appearance on the Betting on Golf panel at this week's Betting on Sports Europe conference, IMG ARENA product director Eireann Kelly discusses the game-changing product that has transformed in-play betting on sport.

SBJ Holding Image

3 May 2022

Webinar: Introducing the Next Generation of Sports Betting

A one-stop shop for golf fans, the IMG ARENA Event Centre delivers next-level engagement through a front-end solution that combines fast data with live streaming, taking fans inside the ropes and arming them with a comprehensive package of information to enhance their viewing experience and inform their betting decisions.