Our vision
To evolve and inspire how fans engage with sport.
At IMG ARENA, sport is in our DNA. We build deep relationships with sports and federations. We are focused on fan-first engagement through the delivery of digital content and product innovations that fuel the emotions and excitement unique to world-class sport.
What we do
Product spotlight
Fast, accurate, reliable and credible data is used to power the foundations of fan interaction
Fans are given a front row seat to the action with a best-in-class live viewing experience
Where virtual and reality meet to create an always-on betting proposition
Delivering a forensic level of detail and changing how fans engage with sport
News & Insights
News
Endeavor is a next-generation media company. It runs a major talent agency and a global events business, a streaming platform and...
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News
Speaking at Betting on Football, Joe Petyt, Head of in-play football at Sky Bet, revealed that bookmakers have been forced get on...
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News
A lovely team photo of our IMG ARENA Greenhouse seed cohort on the top. Our group of innovators are a mix of technical founders and...
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Snooker: Huge upset on the cards at The #Crucible! The Rocket #RonnieOsullivan in danger of going out in Round 1! He is currently 8-5 down to amateur player #Cahill. The master is currently two frames from exiting in Round 1 for the first time in 16 years #ilovesnooker https://t.co/whYglozS3C
Protecting the integrity of sport
The Alliance is our membership programme for the leaders in the sports betting and gaming industry. Together we commit to the highest standards of practice – and to respecting the integrity of the sports we all love.