The World of Sport

Helping Rightsholders
grow their reach

IMG ARENA are focused on fan-first engagement through the delivery of digital content and product innovations that fuel the emotions and excitement unique to world-class sport.

Explore our story

0 Million unique views

0 Million data points

0 Billion minutes watched

0 Thousand events covered

It started
with data

Since our launch in 2012, we have leveraged our rights expertise to pioneer the mainstream introduction of official data rights. We paved the way for a new revenue stream for our Rightsholder clients, whilst at the same time delivering greater value to the sports betting industry. We have gone on to expand our Sports Betting product suite with the addition of Event Centres and official Virtual Sports products.

Ground-breaking
content
creation

At the same time, we have strengthened our relationship with Rightsholders via the launch of our Sports Services vertical. This pillar of our business has its roots in tennis and golf, where our ground-breaking data collection has enabled fans to enjoy real-time, shot-by-shot data and a comprehensive range of next-generation markets. This pillar of the business has grown significantly since our acquisition of FlightScope Services in 2021.

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Next-generation
sports entertainment

We are entering the data age of sport, where the eco-system for the modern sports fan is ‘always on’; and through GIFs, memes, clips and highlights has evolved to be truly 24/7. Data is brought to life across IMG ARENA’s immersive front-end solutions and used to create insightful and meaningful metrics via IMG ARENA’s Sports Media and Sports Performance verticals.

Together our pillars combine to create a fan-first solution for the world of sport.

Professional tennis player in stadium after serving the ball

Designed to give sport the edge. Find out more

Putting the sport in sports betting. Find out more

Basketball player attempting to block opposition from scoring

Next-generation sports entertainment. Find out more

Elevate sporting performance. Find out more

IMG ARENA IN THE NEWS

30 December 2022

IMG ARENA: growing rights holders’ reach in the data age of sport

It has been an eventful year for IMG Arena, one which has seen the sports content and fan engagement provider clinch a series of partnerships with major players in global sports.

30 December 2022

Retail resurgence, market changes and a pinch of data – SBC News’ Quotes of the Year 2022

At SBC News, we can’t get enough of quotes, so we sifted through our features from 2022 to pick out 12 of the best covering a range of topics that have defined betting and gaming over the past year.

28 December 2022

After Golf and MMA IMG’s New Deal With MLS Set to Change the Face of Soccer Forever

Data is important in every field. It helps quantify efforts and in turn improve performance. Many sports have experienced analysts in their teams to help them understand their play and prepare better for their opponents.