We work for

the world of sport

IMG ARENA invests in computer
vision specialist Signality

IMG ARENA announced today a strategic investment in Swedish computer vision specialist Signality. Providing IMG ARENA with a controlling interest, the investment will enhance IMG ARENA’s data collection capabilities with leading computer vision and camera technologies.

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Helping Rightsholders
grow their reach

We are focused on fan-first engagement through the delivery of digital content and product innovations that fuel the emotions and excitement unique to world-class sport.

Explore our story

0 Million unique views
0 Million data points
0 Billion minutes watched
0 Thousand events covered

It started
with data

Since our launch in 2012, we have leveraged our rights expertise to pioneer the mainstream introduction of official data rights. We paved the way for a new revenue stream for our Rightsholder clients, whilst at the same time delivering greater value to the sports betting industry. We have gone on to expand our Sports Betting product suite with the addition of Event Centres and official Virtual Sports products.

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At the same time, we have strengthened our relationship with Rightsholders via the launch of our Sports Services vertical. This pillar of our business has its roots in tennis and golf, where our ground-breaking data collection has enabled fans to enjoy real-time, shot-by-shot data and a comprehensive range of next-generation markets. This pillar of the business has grown significantly since our acquisition of FlightScope Services in 2021.

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sports entertainment

We are entering the data age of sport, where the eco-system for the modern sports fan is ‘always on’; and through GIFs, memes, clips and highlights has evolved to be truly 24/7. Data is brought to life in our immersive front-end solutions and used to create insightful and meaningful metrics via our Sports Media and Sports Performance verticals.

Together our pillars combine to create a fan-first solution for the world of sport.


SBJ Holding Image

3 May 2022

Webinar: Introducing the Next Generation of Sports Betting

A one-stop shop for golf fans, the IMG ARENA Event Centre delivers next-level engagement through a front-end solution that combines fast data with live streaming, taking fans inside the ropes and arming them with a comprehensive package of information to enhance their viewing experience and inform their betting decisions.

Freddie Longe

24 February 2022

Freddie Longe: IMG ARENA paves the way for new revenue streams

Having recently broadened its Sports Media product portfolio with the launch DP World Tour ShotTracker, it’s busy times for IMG ARENA. Executive VP and Managing Director Freddie Longe took time out to talk about all things IMG ARENA and what lies in store for 2022.

28 January 2022

Wanna Bet?

Midway through the first round of the 2019 British Masters at Hillside Golf Club, a pair of spectators behind the 16th green were musing on the unusual sight of conspicuously busy youngsters on each and every hole.