Data is just the start.

Welcome to IMG ARENA

Our vision is to

Evolve and inspire How fans engage with sport

Around the globe 18.4 million people watched Emma Raducanu make history as the first qualifier to win the US OPEN. We were there for every point.

We are focused on fan-first engagement through the delivery of digital content and product innovation that fuel the emotions and excitement unique to world-class sport.

Founded in 2012, we have leveraged our rights expertise to pioneer the mainstream introduction of official data rights. We paved the way for a new revenue stream for our federation clients, whilst at the same time delivering greater value to the sports betting industry.

tennis player serving the ball, standing on a phone screen displaying the court

From Sport
to Fan

We are entering the data age of sport, where the eco-system for the modern fan is ‘always on’; and through GIFs, memes, clips and highlights has evolved to be truly 24/7.

Our ambition is to deliver a complete solution for the modern sports eco-system.

Our four pillars provide a simple structure for a complex business and combine to create a fan-first solution for the world of sport.

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Our global family