About

Data is just the start.

Welcome to IMG ARENA

Our vision is to

Evolve and inspire How fans engage with sport

Around the globe 18.4 million people watched Emma Raducanu make history as the first qualifier to win the US OPEN. We were there for every point.

We are focused on fan-first engagement through the delivery of digital content and product innovation that fuel the emotions and excitement unique to world-class sport.

Launched in 2012, we have leveraged our rights expertise to pioneer the mainstream introduction of official data rights. We paved the way for a new revenue stream for our federation clients, whilst at the same time delivering greater value to the sports betting industry.

tennis player serving the ball, standing on a phone screen displaying the court

From Sport
to Fan

We are entering the data age of sport, where the eco-system for the modern fan is ‘always on’; and through GIFs, memes, clips and highlights has evolved to be truly 24/7.

Our ambition is to deliver a complete solution for the modern sports eco-system.

Our four pillars provide a simple structure for a complex business and combine to create a fan-first solution for the world of sport.

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Get to know some of our
team below:

Our Team

Freddie led the creation of IMG’s betting and gaming business, which was founded in 2012 and has evolved into IMG ARENA. As President, he is responsible for the overall business strategy and delivery of IMG ARENA’s official multi-sport content and solutions. He joined IMG in 2006, having previously worked at Haymarket Publishing Group. Outside of work he enjoys cricket, fantasy football and playing sports with his children.

Max is responsible for sales, partnerships and commercial relationships. Having joined IMG in 2013 Max has been the driving force behind many of IMG ARENA’s federation partnerships; and is central to its sport-led vision. In his spare time, Max enjoys swimming and golf and spending time with his family. Max is a lifelong rugby fan and Harlequins supporter.

Brad joined the team in 2017 as the VP of Product, having previously held similar roles at various global media and betting companies. Brad is responsible for IMG ARENA’s product development and innovation programmes and is focused on reimagining the fan experience. Outside of work, Brad enjoys family BBQs and supporting his Aussie football teams.

Jon joined the team in 2019 from comparethemarket.com and is the vision behind our technology strategy, having built our 100+ tech team from scratch. A Newcastle United supporter from birth, Jon is an avid sports fan and can often be found playing his sons at squash or competing in triathlons.

Archie joined the team in 2020 as VP of Portfolio Delivery to help the business scale up in a stable manner whilst maintaining the speed and agility that are the hallmark of innovators. He came to IMG ARENA from another mould-breaker, Babylon Health, and had spent the previous decade guiding clients through similar challenges. Outside work Archie loves family time and sports, including the pleasure and pain of following his beloved Aston Villa.

Olivia joined the team from OpenBet in 2017. She is responsible for marketing and communications and is the guardian of the IMG ARENA brand. When she isn’t working hard to make us look good, Olivia enjoys walking her dog in London’s parks and tablescaping. Like Max, Olivia is a rugby fan and Harlequins supporter and spends her Saturdays at The Stoop.

Andrew was our first dedicated sales executive when he arrived in 2014, and has been pivotal in growing our global footprint. He still looks after our key customers in his current role as Head of Sales and has a focus on increasing distribution and partnerships under the Alliance programme. Outside the office, he is a keen golfer and enjoys all things sport.

Martyn joined the team in 2018 as our Operations Director, focusing on end-to-end set-up of data collection and content capture. He oversees our Sports Operations which encompasses all facets of data capture and audiovisual streaming across IMG ARENA’s multi-sport portfolio of events. Outside work he’s a keen sports fan who loves to swim and play golf. Martyn also enjoys spending time with his family and renovating houses when he has a spare minute!

Steve joined the team in 2017 as Senior Commercial Analyst working with Brad to initially help deliver our innovative new golf product. Prior to joining IMG ARENA Steve held similar roles at various global digital and broadcast businesses with a strong sports focus. Steve is responsible for IMG ARENA’s strategic development function which includes strategic partnerships and investments. Outside of work, Steve enjoys spending time with his young family and being the only Stoke City supporter in the office.

To learn more about our team and how you could join us, explore our careers page here.

Our global
family

Endeavor logo

Endeavor (formerly WME | IMG) is a global leader in sports, entertainment and fashion operating in over 30 countries. The Endeavor network specialises in: talent representation and management; brand marketing, sponsorship and licensing; media sales and distribution; event operation and management; and sports training and league development.

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IMG logo

IMG ARENA sits within the global IMG powerhouse, which is a world leader in sports, events, media and fashion operating in over 30 countries.

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