Our Culture

At IMG ARENA our culture is collaborative and underpinned by our shared vision of excellence.

We believe that our team is what makes life at IMG ARENA unique. We aim to help you elevate your potential and to create an environment where you can deliver your best work and really make your mark.

Life at IMG Arena

This is opportunity

“You own it here, own the problem and find a way to find an answer.”
At IMG ARENA you have the opportunity to pick up the latest technology, develop your own ideas and run with them. There’s loads of room for improvement and innovation. More than that it’s Full Stack so you’re not just writing anonymous code you’re proving processes and owning them.

This is collaboration.

“I love the collaboration and openness here, the teamwork and the ‘let’s get this done’ mentality.”
To succeed here openness is key. You will need ability to collaborate and get involved – and the energy to make things happen. We are a business that is full of talented and passionate people who pull together to get the job done and get it done well.

This is fast paced.

“No two days are the same and the feeling that we are creating something new, something unique, is powerful. It’s pressure but good pressure”
You need to thrive on a deadline, like the pressure and the achievement that comes from it. We are entrepreneurial, creative, fast moving and challenging.

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We arepassionate

We are passionate and committed to excellence

We aredriven

We are driven to innovate and be pioneers of new technology

We arecreative

We approach challenges with creativity with the aim of shaping the future of sport

We arecollaborative

We behave with respect and integrity in everything we do

We areproud

We are proud of our unique sports heritage

Our Team

Freddie led the creation of IMG’s betting and gaming business, which was founded in 2012 and has evolved into IMG ARENA. As President, he is responsible for the overall business strategy and delivery of IMG ARENA’s official multi-sport content and solutions. He joined IMG in 2006, having previously worked at Haymarket Publishing Group. Outside of work he enjoys cricket, fantasy football and playing sports with his children.

Max is responsible for sales, partnerships and commercial relationships. Having joined IMG in 2013 Max has been the driving force behind many of IMG ARENA’s federation partnerships; and is central to its sport-led vision. In his spare time, Max enjoys swimming and golf and spending time with his family. Max is a lifelong rugby fan and Harlequins supporter.

Jon joined the team in 2019 from comparethemarket.com and is the vision behind our technology strategy, having built our 100+ tech team from scratch. A Newcastle United supporter from birth, Jon is an avid sports fan and can often be found playing his sons at squash or competing in triathlons.

Archie joined the team in 2020 as VP of Portfolio Delivery to help the business scale up in a stable manner whilst maintaining the speed and agility that are the hallmark of innovators. He came to IMG ARENA from another mould-breaker, Babylon Health, and had spent the previous decade guiding clients through similar challenges. Outside work Archie loves family time and sports, including the pleasure and pain of following his beloved Aston Villa.

Jacek founded FlightScope in 1998 and grew the company to over 170 employees before it was acquired by IMG ARENA in 2021. He is now VP, Sports Services, where he is responsible for the development and operations of our Sports Services division and is focused on integrating the service across the wider business. Outside of work, Jacek enjoys family sports and adventure on alpes peaks and ocean waves.

Steve joined the team in 2017 as Senior Commercial Analyst working with Brad to initially help deliver our innovative new golf product. Prior to joining IMG ARENA Steve held similar roles at various global digital and broadcast businesses with a strong sports focus. Steve is responsible for IMG ARENA’s strategic development function which includes strategic partnerships and investments. Outside of work, Steve enjoys spending time with his young family and being the only Stoke City supporter in the office.

Andrew was our first dedicated sales executive when he arrived in 2014, and has been pivotal in growing our global footprint. He still looks after our key customers in his current role as Head of Sales and has a focus on increasing distribution and partnerships under the Alliance programme. Outside the office, he is a keen golfer and enjoys all things sport.

Adam joined the company in 2012 as an intern, working closely with the sports operations team. Now, he holds the position of Head of Sports Operations in the IMG ARENA and supervises all the management in the Polish office. Outside of work, Adam is keen on playing sports, such as football, tennis, squash, as well as running and skiing.

Adrian joined the company in 2018, starting his career as an Event Manager within the Golf team. When the ODCN project was launched, Adrian led the team as the Operations Director, taking charge of setting up entire operation including recruitment, training, and logistics. Outside of work, Adrian is a great fan of golf, all kinds of motorised vehicles and low-tier local Polish football.

Marta joined IMG ARENA in November 2021 as the HR Manager to build the local HR department from scratch. She is responsible for positive relations in the office as well as the benefits program. Outside of work, she loves reading, running, and spending time with her kids.

Eireann joined the team in 2018 as Senior Product Manager for our Golf product and has since gone on to become responsible for IMG Arena’s product vision and development across content creation to fan experience.
In his spare time, Eireann is a Guitarist, a keen Golfer and life long Liverpool FC supporter.

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