At IMG ARENA our culture is collaborative and underpinned by our shared vision of excellence.
We believe that our team is what makes life at IMG ARENA unique. We aim to help you elevate your potential and to create an environment where you can deliver your best work and really make your mark.
This is opportunity
This is collaboration.
This is fast paced.
We are passionate and committed to excellence
We are driven to innovate and be pioneers of new technology
We approach challenges with creativity with the aim of shaping the future of sport
We behave with respect and integrity in everything we do
We are proud of our unique sports heritage
Freddie led the creation of IMG’s betting and gaming business, which was founded in 2012 and has evolved into IMG ARENA. As President, he is responsible for the overall business strategy and delivery of IMG ARENA’s official multi-sport content and solutions. He joined IMG in 2006, having previously worked at Haymarket Publishing Group. Outside of work he enjoys cricket, fantasy football and playing sports with his children.
Max is responsible for sales, partnerships and commercial relationships. Having joined IMG in 2013 Max has been the driving force behind many of IMG ARENA’s federation partnerships; and is central to its sport-led vision. In his spare time, Max enjoys swimming and golf and spending time with his family. Max is a lifelong rugby fan and Harlequins supporter.
Brad joined the team in 2017 as the VP of Product, having previously held similar roles at various global media and betting companies. Brad is responsible for IMG ARENA’s product development and innovation programmes and is focused on reimagining the fan experience. Outside of work, Brad enjoys family BBQs and supporting his Aussie football teams.
Jon joined the team in 2019 from comparethemarket.com and is the vision behind our technology strategy, having built our 100+ tech team from scratch. A Newcastle United supporter from birth, Jon is an avid sports fan and can often be found playing his sons at squash or competing in triathlons.
Archie joined the team in 2020 as VP of Portfolio Delivery to help the business scale up in a stable manner whilst maintaining the speed and agility that are the hallmark of innovators. He came to IMG ARENA from another mould-breaker, Babylon Health, and had spent the previous decade guiding clients through similar challenges. Outside work Archie loves family time and sports, including the pleasure and pain of following his beloved Aston Villa.
Olivia joined the team from OpenBet in 2017. She is responsible for marketing and communications and is the guardian of the IMG ARENA brand. When she isn’t working hard to make us look good, Olivia enjoys walking her dog in London’s parks and tablescaping. Like Max, Olivia is a rugby fan and Harlequins supporter and spends her Saturdays at The Stoop.
Steve joined the team in 2017 as Senior Commercial Analyst working with Brad to initially help deliver our innovative new golf product. Prior to joining IMG ARENA Steve held similar roles at various global digital and broadcast businesses with a strong sports focus. Steve is responsible for IMG ARENA’s strategic development function which includes strategic partnerships and investments. Outside of work, Steve enjoys spending time with his young family and being the only Stoke City supporter in the office.
Andrew was our first dedicated sales executive when he arrived in 2014, and has been pivotal in growing our global footprint. He still looks after our key customers in his current role as Head of Sales and has a focus on increasing distribution and partnerships under the Alliance programme. Outside the office, he is a keen golfer and enjoys all things sport.