Our Story
Welcome to IMG Arena
Our vision is to
Evolve and inspire How fans engage with sport
Around the globe 18.4 million people watched Emma Raducanu make history as the first qualifier to win the US OPEN. We were there for every point.
We are focused on fan-first engagement through the delivery of digital content and product innovation that fuel the emotions and excitement unique to world-class sport.
Founded in 2012, we have leveraged our rights expertise to pioneer the mainstream introduction of official data rights. We paved the way for a new revenue stream for our federation clients, whilst at the same time delivering greater value to the sports betting industry.
From Sport
to Fan
We are entering the data age of sport, where the eco-system for the modern fan is ‘always on’; and through GIFs, memes, clips and highlights has evolved to be truly 24/7.
Our ambition is to deliver a complete solution for the modern sports eco-system.
Our four pillars provide a simple structure for a complex business and combine to create a fan-first solution for the world of sport.
The bigger picture
IMG ARENA sits within the global powerhouse of Endeavor. Endeavor is a global entertainment, sports and content company, home to the world’s most dynamic and engaging storytellers, brands, live events and experiences. The company is comprised of industry leaders including