Official Live Streaming
Why is streaming so important?
The real value of streaming comes in creating brand loyalty by continuously engaging fans on your platform. Sport fans have an insatiable appetite for live sports programming, and they are clear that they want access to these events wherever they are and on any device they choose. Being able to view what they have bet on immerses the fan in their betting experience, and most importantly, it keeps them engaged and on your platform for longer.
PORTFOLIO
Partnering with the biggest and the best.
We are committed to offering official live streaming rights from the world's highest profile sports and events. Among our rights, we hold the largest portfolio of men's professional tennis and world-class football from around the globe. As well as partnerships with top international federations including the EuroLeague and World Snooker.
Our growing, multi-sport offering includes more than 42,000 events and helps us to serve more than 100 B2C brands, including Bet365, Hong Kong Jockey Club, William Hill, GVC, Ladbrokes, SkyBet and Betsson.
Consumers can find quality sporting action at the click of a button - 24/7, 365 days a year.
We continually grow our portfolio...
Content that Connects



At IMG ARENA we take players straight to the heart of the action with an engaging live betting experience. We are committed to only offering official Live Streaming rights from the world's highest-profile sports events and competitions to ensure that you get the best available product. Our core focus has always been on delivering content and product innovations that fuel the emotions and excitement unique to world-class sport. We believe this can only be achieved by working alongside rightsholders to deliver official products that are true to the sports and events
Our Streaming in Numbers
To find out more about how properties performed
TECHNOLOGY AND STREAMING
All our streams are underpinned by our high performing, low latency content management platform. The platforms’ user-friendly interface and state-of-the-art analytics suite provide customers full control of their back-room system.
We take pride in making things straightforward and effortless for our clients. Our platforms are already integrated with the sports betting industry’s major technology providers through The Alliance content governance programme. Direct integrations are quick, simple and fully supported 24/7/365 by our team of specialists.
Protecting the integrity of sport