Event Centres

UFC Event Centre

A world-class
fan engagement
tool

Get closer to the action with the ground-breaking UFC Event Centre, and boost customer loyalty with every fight week.

The state-of-the-art UFC Event Centre offers an unrivalled fan experience with comprehensive data on event schedules, fight cards, fighter records, weight classes and rankings.

magnet pulling profile icons towards it
Acquire

Over 625m global UFC fans

Profile icon, three stars, stop watch and comment bubble icons
Engage

Engage customers during the build-up and entirety of the 6+ hour event.

statistic icons with graphs and pie chart
Official UFC IP

Access to the official IP is invaluable in engaging the ultra-responsive UFC audience

statistic icons with graphs and pie chart
Fully Immersive

Provide visuals and statistics that bring fans closer to the octagon than ever before

desktop, phone and tablet screens icon
Fully Responsive

Mobile-first interface to engage players anywhere and anytime

Product
Features

Engage Fans from Early Prelims to Main Event

  • Full fight schedule, with weight classes for every fight
  • Information for every fighter on the card, including nationality, recent record and ranking
  • Fight card that updates throughout the night, detailing winners and their victory methods
  • The in-play fight highlighted for easy access
IMG Arena Main Card- fight card on mobile screen
  • Official UFC fighter imagery for every fighter
  • Height, weight, reach and stance
  • ‘Average fight time’ statistic offers insight for betting markets such as ‘To win in round X’
IMG Arena Fight card on mobile screen

Live in-play statistics give players another way to follow a fight and provides the perfect second-screen experience for fans.

In-play statistics include:

  • Knockdowns
  • Strikes
  • Takedowns
  • Submissions attempts
  • Control

Strikes categorised by:

  • Total strikes/significant strikes
  • Distance, clinch, ground
  • Head, body legs
IMG Arena Fight card on mobile screen

Live streaming within the Event Centre completes the UFC experience for fans and delivers an immersive, all-encompassing experience.

  • Enhances the in-fight betting experience
  • Year-round content
  • Ultra-low latency
UFC fight displayed on phone screen

The live feed is a brilliant way for fans to track the momentum of a fight and aid in betting decisions:

  • Live feed of every action point that occurs during a fight
  • Statistics updated alongside the live feed to maintain overall picture of the fight
  • Perfect second-screen experience
IMG Arena Fight card on mobile screen
speaker at a UFC conference

The UFC Event Centre and its official data feed is a game-changer for how UFC fans engage with our events through sportsbooks and gaming operators. We have the most passionate, die-hard fans of any sport, and they’re going to love the option to place bets live during a fight. Betting operators are also going to love this product because, unlike other sports, UFC has no off season. The action will be non-stop for fans and sportsbook operators."

Dana White

UFC President

UFC Event Centre
in Action

Contact

hello@imgarena.com

+44 208 233 5000