Event Centres

Golf Event Centre

Heralding a new era for golf betting

Underpinned by our long-term investment in the world’s leading golf tours and tournaments, the Golf Event Centre is a one-stop shop for golf fans.

The purpose-built sports betting solution is an industry-first product that enables interactive in-play betting on golf for the first time.

Delivering a totally new front-end solution, our FastPath Data feeds combine with live streaming to allow fans to ‘step inside’ the ropes. Live and historical event statistics, detailed visualisations and ultra-responsive markets are presented via 2D and 3D interfaces, to create a unique fan experience.

Golfer infront of a mobile screen displaying IMG Arena's golf scores

Betting Markets

The Golf Event Centre offers over 35,000 betting markets per tournament, and for the first time allows fans to enjoy every shot, hole and player at a tournament. With our fully traded betting solution we enable:

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Ultra-fast markets
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'Always on' live product
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Dedicated trading strategy to optimise performance
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9% higher margin on average for outright markets
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Cost savings on internal headcount and product management costs


  • Fully responsive leaderboard
  • Option to ‘star’ favourite player for easy access
  • Live odds that update alongside the player
  • Reactive markets below the leaderboard
  • Text commentary for every player
Mobile screen with IMG Arena leader board
  • Immersive visuals to engage and inform bettors
  • High-fidelity course maps including foliage, undulations and hazards
  • Intuitive gestures for easy navigation (e.g. double-tap to zoom)
  • Mobile-first design
  • Automated 3D experience (e.g. autofocus on shot being taken)
Different sized mobile devices with IMG Arena displayed
  • Ultra-live data across the entire interface
  • Shot-by-shot data for every player on the course
  • All shots captured with high degree of accuracy
  • Statistics that inform and empower engagement
IMG Arena live data statistics on mobile
  • Live streaming from two par-3 holes per tournament
  • Access to watch around 1,350 shots per tournament
  • Dedicated shot and hole score bets for each group that arrives on the tee
  • Unrivalled ability to watch every player in every tournament
IMG Arena Golf results on mobile


The Golf Event Centre was crowned Best Sports Betting Content at the 2021 Hashtag Sports Awards.

Beating fierce competition to the award, the Golf Event Centre demonstrated its exceptional fan engagement and huge potential to change the industry in the future.

IMG ARENA’s Golf Event Centre is a one-of-a-kind sports betting product that delivers a new dimension to the golf experience for fans around the globe.”

Rick Anderson

Chief Media Officer, PGA TOUR