IMG ARENA Selects AWS as its Strategic Cloud Provider

IMG ARENA Selects AWS as its Strategic Cloud Provider

IMG ARENA leverages AWS to enhance fan engagement, provide deeper insights and enable advanced technical capabilities for the sport-viewing experience


London, UK – January 25, 2023 – IMG ARENA, a leading sports data and technology business for the betting, media and performance sectors, has selected Amazon Web Services (AWS) as its strategic cloud provider to help the company reimagine the sports fan experience.

IMG Arena will leverage AWS’s industry-leading cloud computing and management tools to develop new products, which will enhance IMG ARENA’s live streaming, data collection and fan engagement offerings for partners, as well as drive innovation across the broader sport and technology industries.

The selection builds on IMG ARENA’s recent business growth, following its acquisition of virtual sports and casino games provider Leap Gaming and the strategic investment in Swedish computer vision specialist Signality.

Max Wright, Chief Commercial Officer at IMG ARENA said: “IMG ARENA has been a pioneer in the official sports data and technology space since we launched in 2012. Selecting AWS as our strategic cloud provider cements our commitment to delivering the most innovative data driven products in the market.”

Headquartered in London, IMG ARENA is a sports data and technology hub serving the sports, sports betting and sports media eco-systems. IMG ARENA delivers live streaming and data feeds for more than 65,000 sports events annually, as well as for on-demand virtual sports products and front-end solutions including the UFC Event Centre. IMG ARENA’s clients include UFC, MLS, PGA Tour, DP World Tour, USTA, EuroLeague, Roland Garros, and the NWSL.



About IMG

IMG is a global sports, events and representation company. It is a leader in rights management, multi-channel content production and distribution, consultancy and fan engagement; owns, produces and commercially represents hundreds of live events and experiences; and manages licensing programs for the world’s best-known brands and trademarks. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

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