BRANDED

The world's first ever branded sports betting product.

Get closer to the action with the official UFC data feed and ground-breaking UFC Event Centre.

The UFC Event Centre is the gaming industry’s first sports betting product created specifically for a major sports brand. Designed to immerse fans in unique and official content every second of every round. A wealth of live, time-stamped data points will open a huge range of new betting opportunities, including reversals, knockdowns, submissions, takedown attempts, and takedowns landed.

 

LIVE BETTING FOR EVERY UFC EVENT

 

 

Designed to be an indispensable fight night tool, the UFC event centre  will enable immediate bet settlement and revoluionise in-play betting on UFC, with players immersed in unique and official content every minute of every round.

BUILT TO BE EXTRA LIVE

The UFC Event Centre brings the sport of UFC to life; providing more content, more data and more engagement to replicate the excitement of being live inside the octagon. The Event Centre will be complete with pre-event data and scheduling information for all the fights and fighters. Once in-play, our bespoke data collection delivers live in-round data in less than two seconds, allowing operators to create a whole host of new markets for UFC fans to enjoy and engage with during the fight.

 

With over 500 fights a year, IMG ARENA will be there to capture every moment from the octagon. UFC rounds can change in a heartbeat and our official, octagon side, scorers capture the moments that cannot be missed. The momentum of a fight is often debated between fans and with a wealth of live, time-stamped datapoints, fans will now be able to engage round-by-round with what they see in the octagon.

FIGHT NIGHT TRACKER

 

Data points for the complete event to include fight opens, walkouts and round start. Control clock functions (start, pause, stop). Results are immediate but unofficial. 

IMMERSE PLAYERS. EVERY MINUTE. EVERY ROUND

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