Sports Media
A suite of products and services designed to elevate sport to the next level.
Data-driven fan engagement
The eco-system for the modern sports fan is ‘always on’; and through GIFs, memes, clips and highlights has evolved to be truly 24/7.
Fans show no sign of fatigue. In a highly saturated sports media landscape, statistics around players and games have managed to become social currency, and a way to prove your knowledge of – and dedication to – your sport.
Data is brought to life in IMG ARENA’s immersive front-end solutions and used to create insightful and meaningful metrics.
![two mobile screens displaying golf results and images of the course](https://d2czwvv9f7qj0r.cloudfront.net/app/uploads/2021/12/Fan-Engagement.png)
Fanlink
Designed to be the perfect second screen experience.
FanLink has the potential to be a white-label solution for Rightsholders, media and sports partners to use data, visualisations and insights to further engage the digitally native fan.
![Abu Dhabi HSBC Championship leader board and highlights on mobile screen](https://d2czwvv9f7qj0r.cloudfront.net/app/uploads/2021/12/SM-Fanlink-1.png)
![Abu Dhabi HSBC Championship golf course explained](https://d2czwvv9f7qj0r.cloudfront.net/app/uploads/2021/12/SM-Fanlink-2.png)
![Abu Dhabi HSBC Championship Golf course and analysis on phone screen](https://d2czwvv9f7qj0r.cloudfront.net/app/uploads/2021/12/SM-Fanlink-3.png)
![Abu Dhabi HSBC Championship course and score card on mobile screen](https://d2czwvv9f7qj0r.cloudfront.net/app/uploads/2021/12/SM-Fanlink-4-1.png)
Features
- Next-generation insights
- Immersive 2D and 3D visualizations
- Player and ball tracking
- In-depth data and statistics
- Deliver never-before-seen metrics
- Contextualise the game to new fans
- Watch Replays
![Golf course with lines from the start to end of course](https://d2czwvv9f7qj0r.cloudfront.net/app/uploads/2021/11/sports-media-features.png)
Next-Generation
Broadcast
Personalisation
FanLink has been specifically designed to offer every fan a bespoke viewing experience. Moments can be magnified and therefore clarified, creating a completely fresh way to watch sport.
Dynamic streaming overlays provide the perfect accompaniment for fans. Action-themed descriptions and animations deepen and broaden their understanding and engagement.
![Two screens displaying football matches with analysis of the player's movements](https://d2czwvv9f7qj0r.cloudfront.net/app/uploads/2021/11/sports-media-group.png)