We specialise in bringing sport and the sports betting industry closer together via our federation services and world-class sports content.
Launched in 2012, we leveraged our rights expertise to pioneer the mainstream introduction of official data rights. We paved the way for a new revenue stream for our federation clients, whilst at the same time delivering greater value to the sports betting industry.
Passionate about sport
Our focus has always been on fan-first engagement via the delivery of content and product innovations that fuel the emotions and excitement unique to world-class sport. We believe this can only be achieved by working alongside rightsholders to deliver official products that are true to the sports and events.
Our expertise includes the creation and delivery of some of the world’s best sporting content with our official Fastpath Data feeds, Live Streaming service, Events Centres and Virtual Sports products.
IMG ARENA sits within the global IMG powerhouse, which is a world-leader in sports, events, media and fashion, operating in 30+ countries.
Freddie led the creation of IMG’s betting and gaming business, which was founded in 2012 and has evolved into IMG ARENA. As Managing Director he is responsible for the overall business strategy and delivery of Arena’s official, multi-sport content and solutions. He joined IMG in 2006, having previously worked at Haymarket Publishing Group. Outside of work, he enjoys cricket, fantasy football and playing sports with his children.
Max is responsible for sales, partnerships and commercial relationships. Having first joined IMG in 2013 at the inception of its betting and gaming business, Max has been the driving force behind many of IMG ARENA’s federation partnerships and is central to its sport-led vision. In his spare time, Max enjoys swimming and golf and spending time with his family. Max is a lifelong rugby fan and Harlequins supporter.
Brad joined the team in 2017 as the VP of Product, having previously held similar executive leadership roles at various global media and betting companies. Brad is responsible for IMG ARENA’s product development and innovation programmes and is focused on reimagining the fan experience. Outside of work, Brad enjoys family BBQs in all weather conditions and supporting his Aussie football teams.
Olivia joined the team from OpenBet (now SG Digital) in 2017. She is responsible for marketing and events and is the guardian of the IMG ARENA brand. When she isn’t working hard to make us look good, Olivia enjoys walking her dog in Richmond Park. Like Max, Olivia is a Harlequins supporter and spends her Saturdays at The Stoop.
Annie joined the team in 2018 as the Innovation Director for the IMG ARENA Greenhouse. Having previously worked in business development and innovation roles at leading media organisations like Microsoft and BBC Worldwide, Annie is responsible for creating and leading our innovation programme on a scale that has never been seen before, a challenge she embraces with her trademark passion and enthusiasm.
When she is not playing with startups and finding the very latest innovations, Annie is most likely climbing, caving or cycling.
Andrew was our first dedicated sales executive when he arrived in 2014, and has been pivotal in growing our global footprint. He still looks after our key customers in his current role as Business Development Director and has a focus on increasing distribution and partnerships under The Alliance programme. Outside of the office, he is a keen golfer and enjoys all things sport.
The Global Family
Endeavor (formerly WME | IMG) is a global leader in sports, entertainment and fashion operating in more than 30 countries. The Endeavor network specialises in talent representation and management; brand marketing, sponsorship and licensing; media sales and distribution; event operation and management; and sports training and league development.