By 2022, the MLS will have more than doubled in size since it's inception, to 29 teams.
Match volumes have also seen significant growth. In 2010, the league had a volume of 240 matches, this season there were 408 matches. As the continental and international influence of MLS continues to boom, soccer fans, media outlets and betting operators are reaping the benefits of the league's expansion and increased volume. According to Nielsen, MLS has experienced a 27% rise in fan engagement levels since the start of 2012.
Added intrigue in MLS will be introduced when David Beckham's Inter Miami FC join the league in 2020. MLS now has an average match attendance of 21,538 (2013-18) and now ranks No.8 in the world, only just shy of Ligue 1 in France. We can only imagine that this growth trajectory will continue over the next decade.
The Power of Timezones
Bettors and betting operators are now increasingly seeing the benefit of the time that MLS takes place. Operators are seeing fans around the world invest their winnings from other leagues, as can be seen in examples below:
Across Four Timezones